I've been making stuff since I was a kid. My end-of-high-school film got panned, but I recently won Best Director at Sydney Film Festival, so I'm calling that progress.

Story comes first for me, always. I'm drawn to bold visuals like anyone else, but the work only connects when the story's shaped with real intention and craft. That's what I obsess over; knowing how to build a narrative and squeeze everything out of it.

I work across a broad spectrum: elevated visual pieces, comedy, drama, documentary. Whatever the genre, I'm chasing emotional depth and performances that feel honest, nuanced, and earned, sometimes serious, sometimes funny, but always real.

In ad land, I bring something different. I spent over a decade on the agency side at IPG and Emotive as a copywriter and creative director, so I know how the sausage gets made. I understand where to plug in, how to work with creatives, and what clients need because I've been in those trenches and those meetings. I don't just show up to direct.

My work in narrative, music videos, and ads has taken me from Australia to the UK and US, picked up multiple awards, and racked up millions of views. Not behd.