The Future of Gaming - Optus x Nvidia

Senior Creative
social/digital

Gamers love their high-powered PCs, so getting them to try Cloud Gaming on Optus 5G was a challenge.

Instead of just talking about how good it works, we put it to the test with The Future of Gaming Unboxed.

A series streamed live on Twitch where we sent five top Aussie gamers to remote locations, to unbox mystery loot crates - only to find mobile phones instead of high-end gaming rigs. To their surprise, they could stream and play AAA games smoothly with NVIDIA GeForce NOW on Optus 5G, proving they didn’t need a fancy setup to game anywhere.

Made in collaboration with the gamers themsleves, our films were intentionally geared towards their audience. Shot lo-fi, for consumption on Twitch and TikTok, they had a raw charm that invited people to have fun and connect with the content on a personal level.

- Campaign Brief - The Work 2024 Hot List