The Long Road - Destination NSW

film/social/digital
Senior Creative

In partnership with HAVAS, we helped create The Long Road, a six-part web series for Destination NSW, aimed at getting Aussies to hit the road and explore regional NSW after COVID-19.

Hosted by Ash London and featuring artists like Guy Sebastian, Amy Shark, and Ocean Alley, the series took viewers on incredible road trips, highlighting hidden gems and local communities.

To make it even easier to plan, we curated and provided 28 road trip itineraries, digital guides, exclusive travel deals, and even a series of Spotify playlists to set the perfect road trip vibe. Running through June 2021, the campaign encouraged people to support regional businesses and rediscover the beauty of NSW.