Make Words Great Again - Audible

film/social/OOH/cinema/digital
Senior Creative

Tapping into research showing Australians were tired of negative and uninspiring conversations, we teamed up with Rebel Wilson to launch a political-style campaign for Audible, appointing her as the "Minister for Words" on a mission to Make Words Great Again (…yes this aged poorly).

With Audible’s audiobooks as the antidote, our Minister for Words, showed how the right words could uplift, motivate, and inspire.