Chin Up Sydney - Transport for NSW

integrated/social/OOH/cinema/digital
Senior Creative

We teamed up with Transport for NSW to launch a campaign informing people in Sydney’s Northwest that the train line between Epping and Chatswood would be closed for about 7 months as part of the Sydney Metro Northwest upgrade. During this time, commuters would have to rely on the high-frequency Station Link bus service (which we helped make pink in honour of Lee Lin).

And who better to deliver a ‘negative’ PSA in a friendly way than the Moretti drinking, comedy legend Lee Lin Chin? Inspired by the "Keep Calm and Carry On" mindset, we thought, "Chin Up Sydney!" Her unique style made the announcement both informative and super fun. We even had north westies dress-up as the station link bus on Halloween. It’s not everyday you get people feeling good about train station closures.