Every Millimetre Matters - YoPRO
film/OOH/social/digital/TV
Senior Creative / Director
I helped create YoPRO’s "Every Millimetre Matters" campaign, which ran between 2019 and 2025. The idea was simple; small, consistent actions, like choosing the right nutrition, add up to big things. Success often comes down to the smallest margins, and while YoPRO isn’t a magic fix, it’s a key part of the fitness journey.
The campaign seamlessly fit within YoPRO’s Fuel Your Journey brand platform, and helped propel the brand into the #1 spot for protein Yoghurts in Australia.
2019, This is where it all began. Our launch of "Every Millimetre Matters" highlighted the small wins athletes experienced throughout their training.
In late 2020, YoPRO’s "Every Millimetre Matters" campaign took a powerful step forward by spotlighting Australia’s Olympic athletes, Ash Barty, Brandon Starc and Kyle Chalmers as they prepared for the Tokyo Games in 2020 (held in 2021 due to Covid)
In 2023, The last iteration of YoPRO’s "Every Millimetre Matters" campaign brought the focus to AFL athletes, including Melbourne Demon’s Christian Petracca, Isaac Quaynor and Maddie Prespakis as they pushed through every small gain in their journey to greatness.