Hype Free Skincare - Cetaphil

film/social/POS
Senior Creative / Director

In a world obsessed with overhyped skincare, Cetaphil is proudly, refreshingly simple. Our Hype-Free Skincare campaign took a playful jab at the industry, featuring a fictitious whistle blowing influencer forced into hiding for secretly loving Cetaphil.

We also created an Influencer Protection Program hotline for other skincare influencers – and closet Cetaphil fans – in need of support due to their addiction to the simple but undeniably effective skincare brand.