Lift Your Game - Lynx Xbox
film/OOH/social
Senior Creative
Lynx came to us with their brand new product, Lynx Xbox. And honestly, our first thought was, “What the hell does Xbox smell like?” We were totally confused. Then they asked us to make an ad.
So we sat down and tried to channel those awkward teen years, remembering how we all wished adolescence came with cheat codes, especially for confidence.
We thought, what if Lynx Xbox was a scent that could unlock God Mode? You know, that cheat in the game that made you totally unstoppable? Well, that would definitely lift your game.
We made a four-minute launch film for teen gamers, to live on Xbox social channels and Twitch. Then we created tighter 30’, 15’, and 6’ ads, across TV and digital.